For 12+ years, I’ve built and led high-performing teams of marketers and technologists to accelerate company growth from initial conversion to long-term retention and loyalty — especially for businesses with diverse product lines. My growth superpower is creatively leveraging marketing automation platforms beyond traditional use cases to drive measurable impact in collaboration with sales, operations, and product teams.

I have deep experience with Iterable and Braze, as well as a number of other platforms that create personalized customer journeys across channels like push notifications, emails, mobile app marketing, SMS, and more. As a member of Iterable’s Marketing Masters group and a speaker at marketing conferences and events, I’ve shared insights on how to unlock growth potential through innovative lifecycle marketing strategies.