Currently
Director, Lifecycle Marketing & Growth Engagement at Wealthsimple
New York & Toronto | 2021 - presentI oversee the entirety of lifecycle marketing programs for 6+ business units, marketing to 3M users, and sending 400M annual messages. I manage a multi-level team of 12+ lifecycle marketers, growth marketers, project managers and engineers.
Previously
Associate Director, Lifecycle Marketing at Policygenius
New York | 2017 - 2021I built customer journeys for conversion, retention, referrals, cross-sell, and more across 4+ insurance product verticals, and built a team of 4 from the ground up.
Our team won the Outstanding Use of Automated Workflows award in Iterable’s annual marketing awards that recognized the unique and complex ways Policygenius uses automated, personalized marketing.
Digital Strategy Manager at Pluralsight
Boston | 2014 - 2016I united the company’s website and blog under Adobe Experience Manager, increasing site traffic by 30% and improving our ranking for thousands of new search terms.
I joined Pluralsight through its acquisition of Smarterer, where I was a Digital Marketing Manager.
Digital Marketing Associate at Boundless
Boston | 2012 - 2014I managed a PR strategy responsible for 600+ press mentions over two years, as well as developed core messaging for product launches, including communication with users, website copy, external content and support documentation.